How to negotiate house price: A seller's guide

by Ellen Garcia 08/24/2023

two people with paperwork

The home selling process can involve varied house prices, which makes it crucial to learn how to negotiate those prices. As a seller, you want to get the best deal possible, even if not in a seller's market. If a buyer offers less than the original asking price, it's time for negotiation strategy.

Working with a real estate agent, here are some tips for negotiating a selling price:

Always use market value as your starting point

The market value of your home is the actual amount a buyer is willing to pay in context of the current market. In a buyer's market, a seller may need offers below the present cost of the property in order for a house to sell. If the price is too much higher than market value, offers may be too low to be accepted.

Keep your list of upgrades handy

Buyers often raise concerns about features or details of a property in an attempt to negotiate lower prices. Therefore, it's important to counter with the positives to their negatives. One great idea is to emphasize any upgrades or improvements to the home that might outweigh a buyer's misgivings.

Know the housing market

Knowing the market value of your home is just one piece of the puzzle. Understanding the trends of the overall real estate market in the area you're trying to sell in is essential. 

Real estate agents can help you choose the best price with comparative marketing analysis, or CMA. This type of report gathers data on market behavior regarding asking price, purchase price and the likelihood of multiple offers.

Negotiate from a win/win perspective

Negotiating isn't necessarily win or lose. If you approach your price negotiation from the perspective that everyone can win, you're likely to be more successful. Addressing buyers' concerns and interests with a collaborative, positive outlook can win you a higher home price, even if the initial offer is lacking.

inforgaphic about negotiating home price

Negotiation can seem intimidating, but real estate professionals are there to help you. Using these guidelines, you can ensure you get the highest possible amount for your home sale, no matter what offers you receive.

About the Author
Author

Ellen Garcia

Ellen Garcia Broker, GRI, SRS, ABR, RSPS, SRES, RENE, MRP, LRS, LSE, LSS, AHWD, e-PROÒ Ellen believes that listening and understanding her clients' needs are the foundation of a successful business partnership. Her knowledge of the many unique communities in Fairfield County is an invaluable asset to clients new to the area, and she is able to help anyone moving to, from or within Fairfield County make an easier transition into a new home and community. For clients who are preparing to sell their homes, Ellen offers her first-hand knowledge of how to leverage the strength of a "brand" in showcasing and marketing their properties. Ellen offers a powerful advantage in bringing her skills and resources to work for her clients. With over 10 years, of full-time experience in the real estate industry, she is well-versed in the Fairfield County real estate market. Ellen has successfully completed: · Over 130 closed sales and rental transactions · Representing a dollar volume of over $65 million Ellen’s people skills lead the way in building a strong network to assist and support her clients in achieving their goals through every step of the real estate process: · Negotiations both local and global · New business development (sales & marketing) · Creative problem solving · Building partnerships · Tapping into Halstead Property’s network of 1100 agents in NYC and Lower Fairfield County Her career in Real Estate has been recognized with many awards including: "Agent of the Year” for Halstead Property Wilton and "Most Closed Sale and Listing Transactions” numerous times. Within Connecticut, Ellen has been recognized over the past several years as a "Connecticut Magazine 5 Star Realtor”. Awards 2016 & 2014 AGENT OF THE YEAR – HALSTEAD WILTON – HIGHEST GROSS SALES 2016 - 2011 CONNECTICUT MAGAZINE 5-STAR REALTOR AWARD 2016 - 2013 MOST CLOSED LISTINGS – Wilton Office 2016, 2014 - 2012 MOST CLOSED SALES – Wilton Office 2016, 2015, 2014 HALSTEAD PROPERTY PRESIDENT’S COUNCIL 2013, 2012 & 2011 HALSTEAD PROPERTY DIRECTOR’S COUNCIL 2014 HALSTEAD – PLATINUM CIRCLE 2016 HALSTEAD - GOLD CIRCEL 2015, 2013 HALSTEAD – SILVER CIRCLE 2007 COUNTRY LIVING ASSOCIATES OUTSTANDING RELOCATION SPECIALIST PRESIDENT'S AWARD (2005, 2006 & 2007). Leading Real Estate Companies of the World PREMIER CLUB – SILVER AWARD FOR REFERRAL ACHIEVEMENT (2006) Sales Associates Recognition Program Professional Associations: · Connecticut Association of Realtors (CAR) · National Association of Realtors (NAR) · Consolidated Multiple Listing Service (CMLS) · Connecticut State-wide MLS (CTMLS) · Mid-Fairfield County Association of Realtors (MFCAR) · Senior Advantage Real Estate Council (SAREC) · Real Estate Buyer’s Agent Council (REBAC) · Seller’s Representative Specialist Council (SRS) · e-PRO Professional Designations: · BROKER · ABR (Accredited Buyer Representative) · SRS (Seller’s Representative Specialist) · RENE (Real Estate Negotiation Expert) · GRI (Graduate Realtor Institute) · RSPS (Resort and Second Property Specialist) · MRP (Military Relocation Professional) · SRES (Seniors Real Estate Specialist) · LRS (LeadingRE Relocation Specialist) · LSS (LeadingRE Sales Specialist) · LSE (LeadingRE Service Expert) · AHWD (At Home with Diversity: One America) · REALTOR e-PRO · CONNECTICUT TRUST FOR HISTORIC PRESERVATION